The Tiktok platform has been in huge demand among today’s youth since 2018, when it was created. From a karaoke app, Tiktok has become the best entertainment app of our time, and that’s why it attracts more and more attention.
However, it is not easy to become popular on Tiktok, where there are more than 500 million users according to the latest data. Just imagine how many new videos appear there every minute.
Despite this, thanks to the synchronization of Tiktok with Instagram and Facebook, you can achieve high coverage and popularity among a large audience.
It is not easy to earn fame on Tiktok, but it is possible with interesting content and a thoughtful plan of action, which we will share with you in this article.
Legit ways to Increase Followers on Tiktok
1. Modern approach to content creation
The crazier and more unusual your content on Tiktok is, the more audience you can attract. It can be anything from circus tricks to new challenges, make-up tutorials and parodies of famous people. More creativity means more followers.
As we have already said, the majority of TikTok’s audience is made up of young people, who are more often attracted by the original presentation and ideas than the old format.
Also, do not forget about trending hashtags that will help you appear more often in your potential audience’s feed. You can find them in the Discover tab in the application.
Take for example the fires in Australia, which were actively discussed on social media. Thousands of users recorded videos, conducted live broadcasts using the #prayforaustralia hashtag.
Let’s also take an example of Hollywood couturier Sarah Hambly. On her Tiktok @officialhambly page, she posted instructions on how to sew natural fabric pouches for affected animals in Australia. 51 thousand likes and hundreds of comments in a couple of days brought Sarah’s video into trends.
To raise hundreds of donations, makeup artist @witchytwitchytv gave an ashy makeup tutorial based on the Australian fires. More than 200 thousand likes and thousands of comments helped to bring the video into trends and raise the required amount.
2. Define your niche
In order to gain popularity in Tiktok, you don’t have to be a master at everything. It’s enough just to stick to a certain niche and share your talents or successes with people. Such interesting content will help you quickly find and attract subscribers.
This is how @zachking, the renowned video editor, has achieved success. Thanks to his professional skills, he quickly gained a large audience and even became the most profitable Tiktoker.
Another example is Jojo Siwa, @itsjojosiwa, who has managed to build a career at Tiktok. She is known for her dance videos, which won many followers. And her headpiece became so popular that she even launched her own line of accessories.
3. Combining influencers
On the other hand, it’s easy to talk about how famous people have achieved success in Tiktok. But how can an ordinary person who does not have special talents break through in this area?
And here we have another solution – influencer marketing. You make deals with influencers who tend to have large audiences. By promoting your content, they make it interesting and attractive to their audience, which helps you quickly rise in the rankings.
But even here everything won’t be easy. You will have to face certain challenges one way or another, such as choosing the right influencer. Not everyone will be able to attract the right number of subscribers and serve your content correctly. That is why the choice of such a person must be approached very carefully. Remember, the number of subscribers is not always the main indicator. Focus on the values the influencer carries and how he brings information to subscribers.
By the way, on the “Reviews” page, you can see the rating of the most influential persons in TikTok or use just google it. Make a list of partners, write down their values and alignment with your interests and the niche in which you are promoting.
And after a long search, we have another problem – how to contact them? Usually such people have little free time and you should try hard to attract their attention to your product.
The most important thing is to find a common language with influential people. Once you get it done, you can count on it to interact with your content. It is also very important not to save on publications and promotion.
It is important to keep the influencer’s attention at this stage, so be sure to tag him in your posts and even publish his content with his consent. In the future, you can create a joint post or give him access to your account, for which influencers usually expect remuneration.
Influencer integration will help you promote yourself faster on Tiktok and other social media, and the more creative it gets, the better.
4. Invest in ads
If your task is to go into trends and you have a budget for an advertising campaign, choose TikTok as one of the promotion platforms. The social network this year launched an official advertising platform, where videos are shown to your target audience for a fee. The price is $ 10 per 1000 views and up. To come out on top, you need to have a budget of at least $ 500 per campaign.
It’s worth considering that TikTok’s paid ads are in the launch phase. Advertising tools are not well researched, unlike Facebook and YouTube. Few brands can afford to spend money to get only audience reach and attention, but nothing in return.
So far, we can say for sure that TikTok in the first couples can provide increased awareness and audience engagement, but so far not increase the profitability of your business. There is a lot of controversy on this topic, but we warn you about the risks.
It is still difficult for advertisers to work with TikTok audiences. The acquisition methods are not the same as those mentioned by Instagram or Facebook. TikTok for young people was originally a vehicle for self-expression and a field for experimentation. In social networks, they have not yet learned how to check ads or brands.
The main task that you will face is motivating users to click on your ad. Intriguing creative or advertising based on viral content is important. Hint: the second counts all the hashtags in TikTok trends. Advertising texts do not justify themselves, the emphasis should be placed on the visual part of the photo / video.
To get started, you need to create a TikTok Ads account. You will be prompted to choose one of three business models: campaigns, ad groups or ads. The goal of the advertising campaign, budget, schedule and copy depends on this.
Get ready for the fact that the cost of advertising and the final budget may surprise you. To prevent this, think carefully about strategy, testing, and budget for your campaign.
FreeTikTok helps your videos get the right amount of likes for every post. It is very easy to place an order for free likes on TikTok.
Let’s sum up
Despite its fairly recent appearance on the world stage, Tiktok is rapidly developing. It will be easier for content makers and marketers to gain popularity in this application, but it is also possible for the average user with the right promotion strategy.
Showcase your skills and talents, amaze your audience – and the results will not keep you waiting long.